Provided creative design to build SOREL’s first-ever experiential Pop Up in Brookyln, NY.

Delivered over the target on earned PR impressions and led to 50% uplift in organic search.

Designed a retail pop up campaig for key high end retailers including Nordstrom + Bloomingdales. Executed 20 Nordstrom doors + Bloomingdales + Canada extensions.

Bolstered with a 360 digital campaign that delivered 50% increase on SOREL sales with Pop Up, than stores without.

Delivering a full 360 campaign for SOREL x Nordstrom for F23, with a campaign featuring activist and artist Shema Love to story tell the exclusive product whilst aligning with content needs for digital, social and SIS.

Partnering with artist Chloe Bailey to create a limited run of 50 pairs of Cariboux X boots, to add additional dimension to the seasonal product offer.

Plus Exclusive media placements and appearance + social

Partnered with Alfred’s Coffee to create extra heat around Breakthru sneaker seasonal launch.

Experiential physical elements at Melrose Pl store, seeding, unboxing, social and PR.

Brought the SOREL x Concept Exclusive F22 Product to life with ‘Key’s to the City’ Campaign, featuring digital short edit.

PR outreach, seeding and social.

Led the strategic launch, provided insight and analysis on competitive landscape, marketing opportunities and customer aquision approach and growth hacking.

Led strategy for spend across paid channels including meta + legacy publisher media including, Elle, Conde Nast and more to develop digitally grounded campaigns with creative extensions.

Using a mix of brand + custom content +UGC; planned full funnel social and display ads across digital formats to engage and inspire with positive ROAS of 10+

Partnered with talent including Sydney Sweeney and Lori Harvey to showcase new Breakthru Tech Lace Sneakers.

Creating maximum impact via SOREL’s first-ever celebrity campaign. Working with selected talent to broker deals with individuals to garner the maximum number of impressions in key media outlets ahead of seasonal product launch.

Resulted in positive sell-through and high burst of editorial coverage within titles.

Partnering with Free People to launch exclusive product via campaign, influencer event and social placements.

Partnering with DB on new product launches

Launching the new product category of sneakers to existing and new consumers.

Using new campaign creative and working with selected media partners and influencers to generate impressions, create buzz and support sell through.

Instrumental in delivering the first-ever SOREL Runway in NYC.

Featuring 100 real women, walking a mile in NYC - with the eyes of fashion media on them.

Styling by Kate Young. Featured by Elle, Vogue, Who What Wear and resulted in a significant uptick in seasonal sell-through and media impressions.

Brought SOREL and Chloe together to collaborate on this exclusive project.

Sell-out product launch with influencers, media and top retailers.

Developed the SOREL relationship with key digital partner Net a Porter.

Created bespoke campaigns and worked with them on projects including ‘Jet a Porter’ and influencer campaigns.

Started the SOREL relationship with celebrities to increase media impressions and create buzz-worthy launches around seasonal milestones.

Development of Hunter Original presence at London Fashion Week ensuring Hunter was top of schedule on fashion month agenda with influencers, clients, press and engaging with end consumers.

Opening of first Hunter flagship store (Regent Street, London September 2014), roll out of concept in NY, Tokyo and Taiwan.

Creation and management of Global SIS concept via partners and distributors, including 50+ stores in Japan, Dubai Mall - UAE, Printemps and Galeries Lafayette – Paris, La Rinascente – Milan, 14oz, Apropos and KaDeWe – Berlin, Munich & Frankfurt, El Corte Ingles – Madrid

Whilst looking to innovate around ways to engage across London Fashion Week activity; led Instagram partnership which provided the first 'Second Screen' activation via their platform for a runway show. The result was an industry first and promoted via Instagram, Facebook and The British Fashion Council. 

To continue the Tech innovation, Hunter worked with tech startup Grabyo, alongside Twitter to produce realtime 'snackable' content for the LFW show.  

Another LFW show saw a partnership with digital outof-home media agency 'Ocean Outdoor' livestream the Hunter show across network of screens, geo targeting the call to action message alongside the screening, in another industry first.

Developmet and roll out of global seasonal campaigns; ensuring assets are delivered in line with business objectives (managing product mix with merchandising, design and creative teams) to ensure global brand requirements are fulfilled alongside local needs; delivered to budget and deadline.

Working on global blogger initiatives and strategy with influencers and affiliates (including Reward Style) to grow and engage communities and drive sales.

Introducing new product categories, segmenting by audience.

Development and implementation of global Go-To-Market strategy, with commercial and creative solutions to provide marketing support for Hunter owned and partner stores (online and offline), wholesale accounts and brand projects across all channels. 

Developed creative solutions to increase Hunter footprint instore and online, to build on brand presence and show consistent brand image globally across all channels.

New Hunter site launched September 2014 (UK & ROW) and July 2015 USA.

The new site was developed to segment the Hunter range and guide and inform customers, build community, as well as provide brand narrative and storytelling opportunities. 

Alongside work on site navigation and consumer journey, directed the eCRM strategy development, via segmentation and data acquisition (via partnerships) to test and build an approach to achieve best conversions/open rate/engagements. 

Working with company owned store, partner (franchise) stores, multi-branded stores and core shops to achive higher brand visability instore and online.

To engage communities around festival season and to activate in this crowded space, Hunter decided to provide the ultimate 'surprise and delight' moment around flagship UK festival Glastonbury.

Festival goers were invited to receive a new pair of Hunter Boots, to replace their existing ones - on the approach to Glastonbury festival. 

Another activation saw 'festival emergency kits' distributed at local services to provide festival goers with Hunter foil blankets and call-to-action to engage across social channels. 

Implementation of global social media strategies for building Hunter social media presence, communities and audience across all relevant platforms. Over 180% growth YoY on Instagram (organic), +887% on YouTube views (seeded). Peak engagement of 25% on Twitter for Festival campaign influencer tweet. Working directly with Google, Twitter, Facebook and Instagram on strategic partnerships and projects, including industry first Instagram ‘Second Screen experience’ for AW 14 London Fashion Week runway show.

Developing custom audiences using mined CRM data from existing customers to build Hunter social presence and segment audience, with favourable CPA using re-targeted sales messages. Working with YouTube and seeding agencies via Trueview campaign to seed film content and achieve target views with positive CPV on film collateral with 14% view rate. 

ROXY HEART was a collaboration project to segment the Roxy brand.  Initiated and managed deals with designers and brands including House of Holland, Zakee Shariff and Mahiki. Alongside development of all supporting collateral and instore and online marketing materials.

The collaborations collections were positioned in premium independent boutiques within the UK including Bluebird - Kings Road,  Selfridges  - Oxford Street, Beyond the Valley - Carnaby St, Supra - Nottinghill.

Alongside the launch of ROXY's activewear collection, I approached Virgin Active Gym to develop and roll out a co-branded 'Beach Body' workout class.

The class ran across their top sites and received substantial support via PR and media coverage.

Brand partership deal with this global film release.

Negotiated product, brand presence on screen and promotional activity to support the launch.

Quiksilver collaboration initiated and developed personally.

Sold via top tier retail outlets in UK & Europe and promoted via influencer channels and selected PR .

Inaugural Women's Dance campaign for Nike, lauching new product category and women's fitness focus.

Featuring Sophia Boutella.

Working on the UK launch of Nike iD to selected press at exclusive London location, for a curated 'concierge' experience, to introduce the influencers and media to the concept and generate interest prior to consumer launch.

Working to engage communities through a series of ongoing events including surf camps, fitness days, meet and greets, snow coaching, festival crafting activation and more. 

Working on a brief to promote Timberland's powerful CSR standpoint as a brand and to communicate on new Earthkeeper collection, alongside new product launches and retail stores.