Provided creative design to build SOREL’s first-ever experiential Pop Up in Brookyln, NY.

Delivered over the target on earned PR impressions and led to 50% uplift in organic search.

Led brand development and GTM launch. Creative direction across all brand touchpoints. Provided insight and analysis on competitive landscape, marketing opportunities and customer aquision approach and growth hacking.

Designed a retail pop up campaig for key high end retailers including Nordstrom + Bloomingdales. Executed 20 Nordstrom doors + Bloomingdales + Canada extensions.

Bolstered with a 360 digital campaign that delivered 50% increase on SOREL sales with Pop Up, than stores without.

Delivering a full 360 campaign for SOREL x Nordstrom for F23, with a campaign featuring activist and artist Shema Love to story tell the exclusive product whilst aligning with content needs for digital, social and SIS.

Creating maximum impact via SOREL’s first-ever celebrity campaign. Working with selected talent to broker deals with individuals to garner the maximum number of impressions in key media outlets ahead of seasonal product launch.

Resulted in positive sell-through and high burst of editorial coverage within titles.

Brought the SOREL x Concept Exclusive F22 Product to life with ‘Key’s to the City’ Campaign, featuring digital short edit.

PR outreach, seeding and social.

Partnered with talent including Sydney Sweeney and Lori Harvey to showcase new Breakthru Tech Lace Sneakers.

Partnering with Free People to launch exclusive product via campaign, influencer event and social placements.

Instrumental in delivering the first-ever SOREL Runway in NYC.

Featuring 100 real women, walking a mile in NYC - with the eyes of fashion media on them.

Styling by Kate Young. Featured by Elle, Vogue, Who What Wear and resulted in a significant uptick in seasonal sell-through and media impressions.

Brought SOREL and Chloe together to collaborate on this exclusive project.

Sell-out product launch with influencers, media and top retailers.

Developed the SOREL relationship with key digital partner Net a Porter.

Created bespoke campaigns and worked with them on projects including ‘Jet a Porter’ and influencer campaigns.

Started the SOREL relationship with celebrities to increase media impressions and create buzz-worthy launches around seasonal milestones.

Development of Hunter Original presence at London Fashion Week ensuring Hunter was top of schedule on fashion month agenda with influencers, clients, press and engaging with end consumers.

Opening of first Hunter flagship store (Regent Street, London September 2014), roll out of concept in NY, Tokyo and Taiwan.

Creation and management of Global SIS concept via partners and distributors, including 50+ stores in Japan, Dubai Mall - UAE, Printemps and Galeries Lafayette – Paris, La Rinascente – Milan, 14oz, Apropos and KaDeWe – Berlin, Munich & Frankfurt, El Corte Ingles – Madrid

Developmet and roll out of global seasonal campaigns; ensuring assets are delivered in line with business objectives (managing product mix with merchandising, design and creative teams) to ensure global brand requirements are fulfilled alongside local needs; delivered to budget and deadline.

Development and implementation of global Go-To-Market strategy, with commercial and creative solutions to provide marketing support for Hunter owned and partner stores (online and offline), wholesale accounts and brand projects across all channels. 

Developed creative solutions to increase Hunter footprint instore and online, to build on brand presence and show consistent brand image globally across all channels.