New Hunter site launched September 2014 (UK & ROW) and July 2015 USA.

The new site was developed to segment the Hunter range and guide and inform customers, build community, as well as provide brand narrative and storytelling opportunities. 

Alongside work on site navigation and consumer journey, directed the eCRM strategy development, via segmentation and data acquisition (via partnerships) to test and build an approach to achieve best conversions/open rate/engagements.