To engage communities around festival season and to activate in this crowded space, Hunter decided to provide the ultimate 'surprise and delight' moment around flagship UK festival Glastonbury.
Festival goers were invited to receive a new pair of Hunter Boots, to replace their existing ones - on the approach to Glastonbury festival.
Another activation saw 'festival emergency kits' distributed at local services to provide festival goers with Hunter foil blankets and call-to-action to engage across social channels.