Implementation of global social media strategies for building Hunter social media presence, communities and audience across all relevant platforms. Over 180% growth YoY on Instagram (organic), +887% on YouTube views (seeded). Peak engagement of 25% on Twitter for Festival campaign influencer tweet. Working directly with Google, Twitter, Facebook and Instagram on strategic partnerships and projects, including industry first Instagram ‘Second Screen experience’ for AW 14 London Fashion Week runway show.

Developing custom audiences using mined CRM data from existing customers to build Hunter social presence and segment audience, with favourable CPA using re-targeted sales messages. Working with YouTube and seeding agencies via Trueview campaign to seed film content and achieve target views with positive CPV on film collateral with 14% view rate.