ROXY HEART was a collaboration project to segment the Roxy brand.  Initiated and managed deals with designers and brands including House of Holland, Zakee Shariff and Mahiki. Alongside development of all supporting collateral and instore and online marketing materials.

The collaborations collections were positioned in premium independent boutiques within the UK including Bluebird - Kings Road,  Selfridges  - Oxford Street, Beyond the Valley - Carnaby St, Supra - Nottinghill.